Remarketing Setup
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      1. Sassy Cheetah Knowledge Base
      2. Advertising Strategy
      3. Remarketing Setup

      What is remarketing in Google Ads and how do I set it up?

      Remarketing in Google Ads is a powerful strategy that involves showing ads to users who have previously interacted with your website or mobile app.

      How Remarketing Works:

      1. User Visits Your Site: A visitor comes to your website but leaves without making a purchase or taking a desired action.

      2. Tagging Visitors: With remarketing, a cookie is placed on the user's browser (through a piece of code called a remarketing tag), which adds them to a remarketing list.

      3. Targeting Past Visitors: When these tagged users browse the web or use apps within the Google Display Network, they can see your targeted ads.

      Setting Up Remarketing in Google Ads:

      1. Create a Google Ads Account: If you don’t already have one, set up an account on Google Ads.

      2. Install the Remarketing Tag: Place the Google remarketing tag, available in your Google Ads account, on all pages of your website. This code adds visitors to your remarketing lists.

      3. Define Remarketing Lists: In Google Ads, create lists based on specific criteria, like visitors to a particular page or users who abandoned their shopping cart.

      4. Create a Remarketing Campaign: Choose 'Campaigns' > '+ New Campaign' > 'Sales', 'Leads', or 'Website traffic' goals. Select 'Display Network' as the campaign type and then choose 'Remarketing'.

      5. Set Campaign Parameters: Define your campaign settings, including budget, targeting, ad schedule, and bidding strategy.

      6. Design Your Ads: Create compelling ads (text, image, or video) tailored to your remarketing audience, focusing on bringing them back to complete an action.

      7. Launch and Monitor: Start your campaign and regularly monitor its performance. Adjust as needed based on results and analytics.

      Benefits of Remarketing:

      • Increased Conversion Rates: Remarketing targets users who are already familiar with your brand, leading to higher conversion rates.
      • Brand Reinforcement: Keeps your brand at the forefront of past visitors’ minds.
      • Targeted Advertising: Allows for highly specific targeting based on past user behavior.

      For assistance in setting up and optimizing remarketing campaigns in Google Ads, feel free to contact hello@sassycheetah.com.