Channel App Setup

Connecting Shopify to Google Analytics with Google and YouTube Sales Channel App

Integrating Shopify with Google Analytics via the Google and YouTube sales channel app allows you to track and analyze your store's traffic and performance effectively.

Step-by-Step Integration

  1. Set Up a Google Analytics Account:

    • If you don’t already have a Google Analytics account, create one at the Google Analytics website.
    • Follow the prompts to set up a new property for your Shopify store.
  2. Obtain Tracking ID:

    • Once your Google Analytics account is set up, locate your Tracking ID (a string that starts with 'UA-').
  3. Install Google and YouTube Sales Channel App in Shopify:

    • In your Shopify admin, go to the Shopify App Store.
    • Search for and install the Google and YouTube sales channel app.
  4. Configure Google Analytics in Shopify:

    • In your Shopify admin, go to ‘Online Store’ and then ‘Preferences’.
    • Scroll to the Google Analytics section and paste your Google Analytics Tracking ID.
  5. Enable E-commerce Tracking:

    • In Google Analytics, go to ‘Admin’ > ‘E-commerce Settings’.
    • Turn on ‘Enable E-commerce’ and ‘Enable Enhanced E-commerce Reporting’.
  6. Link Google Analytics to the Sales Channel App:

    • Within the Google and YouTube sales channel app in Shopify, follow the prompts to link your Google Analytics account.
    • This step is crucial for the app to correctly track sales and performance metrics from Google and YouTube channels.
  7. Verify the Connection:

    • Check in both Shopify and Google Analytics to ensure the tracking code is correctly installed and data is being collected.
  8. Monitor and Analyze Data:

    • Regularly check your Google Analytics dashboard to gain insights into your store’s traffic, customer behavior, and sales performance.

Final Note

Linking Google Analytics with your Shopify store provides valuable data that can be used to optimize your marketing and sales strategies.

For further guidance on integrating Shopify with Google Analytics or using the Google and YouTube sales channel app, contact hello@sassycheetah.com.